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Smart Questions: "Are competitors stealing market share from you? Are customers reluctant to try a new product?" These are just some of the sales promotion questions that author Sarah White discusses in her book. There are several creative ways that we have used collateral materials (like literature; video, CD ROM, and DVD; and response incentives) to help clients enhance their image and improve awareness (see above).
Sponsorship could also play a prominent role in your marketing mix. According to IEG sponsorship.com, there are many reasons that a company decides to engage in sponsorship or cause-related marketing programs: strengthening product differentiation, improving brand awareness, are just a few of them. While your focus in sales promotion strategies might be more short term, sponsorship offers a more long-term alternative. Click on the Great Projects Film link above to view an example.
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