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Smart Questions: At most trade shows you only have three seconds to make a first impression. Trade shows, seminars, and other events are unique because they provide us with the most sought-after moment with customers: being face-to-face with them. Experience proves that when we participate in such an occasion with a customer or prospect, we are much more likely to obtain favorable results. But how do you prepare for such an event? What are these customers looking for that they don't already know? What's so unique about trade shows and other events?
We are currently writing five different books on the subject of event marketing: What you need to know about– Pre-Show Promotion; At-Show Promotion; At-Exhibit Promotion; Post-Show Promotion; and Staff Preparation for Trade Shows and other Events. We look forward to your comments and will post various excerpts of the books as we complete them! |
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